To keep the momentum going, from the previous two years success, Connect for Health Colorado wanted fresh content, new characters, and updated storylines to evolve the “Live Your Best Life” campaign.
The Solution
We expanded the campaign with: A new healthcare worker hero in 15s and 6s animated videos, updated stories for Dylan and Kelli, plus three “CO Neighbors” minor characters with static poses and simple animations, and professional VO, custom music, and bilingual assets for every deliverable. The result? A polished, versatile campaign that kept Colorado inspired and engaged.