Connect for Health Colorado, the state’s health insurance marketplace, wanted to update their promotional videos for the 2022 open enrollment period. They reached out to us uncertain whether to develop more live action videos or develop a new 3D animated campaign. We steered them towards an animated campaign, in which the options are endless, and options for continuing to build the Connect for Health animated universe year to year abound.
Tend developed three characters, a farmer named Bill, a skateboarding mom named Marissa, and a digital nomad dirt biker named Armando. These characters represent C4HCO’s target demographic, and seek to help potential marketplace customers realize the ease of using the C4HCO website and tools. Tend created many different versions of these animated ads in both English and Spanish.